DES EYE N LAB
DES EYE N LAB
From concept to collection — we help visionary founders launch eyewear brands people love and remember, backed by 35 years of professional eyewear expertise.
Acetate. Metal. TR90. Titanium.
Matched to your brand's fit and finish.
Jim Lazarides holds a degree in Optical Mechanics and has spent over 35 years at the intersection of design precision and commercial vision. His career spans hands-on design for Oakley, then the role of CEO of Arnette Australia — distributing the brand nationally before orchestrating a successful exit via acquisition by Bausch & Lomb. Since then, Jim has created and manufactured multiple eyewear brands from scratch, guiding clients through every stage: concept sketching, 2D & 3D technical drawing, component specification, material selection, sampling, and manufacturer introductions tailored to each brand's aesthetic DNA.
Formal grounding in lens science, frame engineering, and materials.
Immersed in performance eyewear design at an iconic optical brand.
Led national distribution, brand positioning, and commercial strategy.
Sold the company, validating the operational and brand-building model.
Independent consultancy for the next generation of eyewear founders.
We handle every stage of development so you can focus on your vision.
Industry structure, supply chains, and what it costs to launch.
2D sketching, technical drawing, and 3D modelling.
Acetate, metal, TR90, titanium — properties, cost, aesthetics.
Silhouette cycles and colour forecasting for longevity.
Direct introductions matched to your style and quality tier.
Proto fit reviews and a go-to-market strategy.
Strategic design. Technical precision. Commercial success.
Start a ConversationDeep dive into your vision, market, and opportunity.
Shape the strategy, collection direction, and approach.
Design, engineer, and refine every technical detail.
Bring the collection to life through the right partners.
Support your go-to-market strategy and beyond.
The complete beginner's orientation to the eyewear industry. Understand the full commercial landscape before committing capital or direction.
The end-to-end engagement. We build your brand with you — from the first sketch to samples in hand, with manufacturer partners selected for your vision.
For founders with specific questions or existing projects needing expert guidance. Deploy hours across any area — design review, factory negotiation, trend research, or drawing assistance.
Reach out to begin a conversation about where you are and where you want to go.
